Popular North American Textbook Books
Find textbook books written by authors from North America for the next part of the Read Around The World Challenge. (4)
1.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore EN
Country: North America / 
United States of America
United States of America
Description:
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. T... continue
2.
Designing Social Inquiry by Gary King, Robert O. Keohane, Sidney Verba EN
Country: North America / United States of America
United States of America
Description:
Designing Social Inquiry focuses on improving qualitative research, where numerical measurement is either impossible or undesirable. What are the right questions to ask? How should you define and make inferences about causal effects? How can you avoid bias? How many cases do you need, and how should they be selected? What are the consequences of unavoidable problems in qualitative research, such as measurement error, incomplete information, or omitted variables? What are proper ways to estimate and report the uncertainty of your conclusions?
3.
The Destruction of Black Civilization - Greatest Issues of Race From 4500 B.C. To 2000 A.D by Chancellor Williams EN
Country: North America / United States of America
United States of America
Description:
The Destruction of Black Civilization took Chancellor Williams sixteen years of research and field study to compile. The book, which was to serve as a reinterpretation of the history of the African race, was intended to be ""a general rebellion against the subtle message from even the most 'liberal' white authors (and their Negro disciples): 'You belong to a race of nobodies. You have no worthwhile history to point to with pride.'"" The book was written at a time when many black students, educators, and scholars were starting to piece together the connection between the way their history was t... continue
4.
Transformations in Twentieth Century Korea by Yunshik Chang EN
Country: North America / 
Canada
Canada
Description:
This edited collection traces the social, economic, political, and cultural dimensions of Korea’s dramatic transformation since the late nineteenth century. Taking an interdisciplinary approach, the chapters examine the internal and external forces which facilitated the transition towards industrial capitalism in Korea, the consequences and impact of social change, and the ways in which Korean tradition continues to inform and influence contemporary South Korean society. Transformations in Twentieth Century Koreaemploys a thematic structure to discuss the interrelated elements of Korea’s moder... continue